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There are 3 critical factors to selling a home... Product - does your home look great? Promotion - is anyone looking Your the property? Price - are we the best choice on the market?

We are here to help guide you with each piece of the sales formula to help get your home sold quickly, for the most money, with the least amount of inconvenience.

It's important to work with an agent you can trust to get the job done and get you the best results.

We use the latest tools and technology to analyse the market data and promote your home. We will be completely transparent with our strategies and provide up to date communication and feedback along the way making you feel a part of the team.

Our listing team will make sure your home gives the best first impression with our leading-edge photography and expert home stager. We will pull all of your home features together with the perfect digital media content to tell the story of your home and showcase it to the market.

Our Proven Home Selling Process

Here’s what you can expect when you choose to sell your Calgary home with Reeves & Associates.

      1. Introduction & Property Tour

        We’ll arrange time to meet with you and take a tour of your property. We’ll discuss the best pricing strategy for your home, review our home marketing stack, and develop a personalized communication plan to keep you in the know – without overwhelming you.
      2. Data-Driven Pricing

        In a changing market, every home sale is a unique transaction. It’s important to find the “just right” selling price for your home so you can field quality offers, enter negotiations with strength, and leave nothing on the table.

        We take a data-driven approach to home pricing based on market conditions, the latest sales data, our connections with the local market, and our experience transacting over $200M in Calgary real estate over the last decade.

        Thinking of selling your home in Calgary, AB? Get a free home valuation with Reeves & Associates.

      3. Home Staging & Showcasing

        Next, our professional home stagers, photographers, videographers, and digital marketers make your home look its very best – in person and online.

        Our pre-listing launch generates hype before listing your home on the MLS, and our sales and marketing engine takes care of the rest.

        We list your home and deploy cutting-edge marketing to make sure it gets shown to interested buyers.
      4. Marketing From Head-Start to Finish

        Our home marketing strategy starts with our Coming Soon Campaign: a pre-MLS launch that gets buyers lined up and gives your home a head start over the competition. We augment our listings with cutting-edge videography, digital marketing, and social media that generates publicity and showcases your property in its best light.

        To keep you up-to-date on what’s happening with your listing, you’ll get a personalized market report showing you listing traffic, buyer data, and comparable data from across the housing market.

        We handle all of the communication with buyers while you sit back and wait for high quality offers to come in.
      5. Qualifying Buyers

        To maximize our reach and get you the best possible offers, we meet with your pool of buyers however they wish - in-person, over the phone, and online. We educate them so they’re comfortable with our price and process, perform due diligence, and bring back offers that make you smile.

        No Lookie-loos. No unwanted surprises.
      6. Reviewing Offers

        Next, we set a time to review your offers, match you with a great buyer, tune the fine details (price, terms, buyer contingencies), and then sit down to finalize your home sale.
      7. “Gloves off” Negotiation

        When it’s time to negotiate, you get to relax while we go to bat for you. As a Certified Negotiations Expert with 15+ years of experience, Erin deploys proven strategies to get the best highest possible price - whether it’s a buyer’s market, seller’s market, or a level playing field.
      8. Finalizing Your Sale

        Once you accept an offer and firm up your sale, our Conveyancing department prepares all of your closing documents for you. These get sent to lawyers to be reviewed, finalized, and signed. On possession day, your lawyer receives the total sales proceeds, transfers funds to your account, and lets you know when it’s time to give the keys to your buyer.
      9. Moving & Concierge Service

        During your move, our concierge service aims to make your transition as seamless and stress-free as possible. We connect you with trusted businesses, contractors, and service providers that can assist you with all of your move-related needs.

Lets Make Selling Your Home a Breeze | Reeves & Associates

Our goal is to get you the highest possible price, in the fastest possible time, with absolutely no stress. You do your own thing while we meet with potential buyers, bring you only qualified offers, then negotiate an outstanding closing price on your behalf.

Find out what it’s like working with Southeast Calgary’s leading independent real estate agency.


Real estate specialists in Southeast Calgary, Alberta

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