How Do I Make an Airbnb More Popular? 10 Best Airbnb Features to Make Your Listing Stand Out

Own an Airbnb property, or thinking about venturing into the world of short-term rentals?

It's no secret that a successful VRBO or Airbnb property requires careful attention to detail. 

Gone are the days when a simple room with basic amenities can attract guests and generate substantial income. Today’s travelers seek unique experiences and a home away from home that meets their growing demands.

This blog shows you the top 10 must-have Airbnb features to make your listing stand out, attract more renters, ensure unforgettable stays, and increase your popularity in 2023 & 2024.

1. Location, Location, Location

When it comes to Airbnb/VRBO properties, the old adage "location, location, location" holds true now more than ever.

A prime location offers your guests convenience, access to attractions, and enhances their overall travel experience. Today’s VRBO and Airbnb guests want to be close to key amenities like restaurants, shopping centers, public transportation, and popular entertainment options.

If you own a rental property in a tourist destination, being near cultural landmarks, attractions, and business hubs will help you increase rental demand and let you command higher rates.

If you’re investing in Calgary, AB, Airbnbs near the downtown core attract business travellers, while anything near the Calgary Stampede grounds will bring you serious revenues during the world's most famous rodeo event in July.

2. Safety & Security

Safety is paramount when it comes to keeping your Airbnb properties fully booked. No matter the location, guests want to feel secure and protected during their stay.

Implementing essential safety features helps you earn trust and ensures a positive experience for your guests.

Must-have safety features include reliable and secure locks on all doors and windows, functioning carbon monoxide & smoke alarms, and fire extinguishers that are easily accessible in your property. These simple yet effective precautions can prevent accidents and mitigate potential risks, providing peace of mind for both guests and hosts.

In addition to the basics, consider additional security features like security cameras and a well-lit exterior and entryway.

By going the extra mile to prioritize safety, you’ll create an environment that guests can trust and feel comfortable in — leading to positive reviews and repeat bookings.

3. A Fully Equipped Kitchen

A well-equipped kitchen is a game-changer for Airbnb & VRBO properties. With a stocked kitchen, your guests can prepare their own meals, save money on dining out, and truly feel at home during their stay.

When outfitting your Airbnb kitchen, essential appliances like a refrigerator, stove, microwave, and dishwasher are absolute must-haves. Provide quality cookware, utensils, and cutlery to ensure guests have everything they need to whip up a delicious & healthy meal. And don't forget a good coffee maker and paper filters for that morning pick-me-up!

Offering basic pantry items — such as salt, pepper, oil, and spices, or welcome baskets with snacks and beverages — goes a long way in enhancing the guest experience. These thoughtful touches make guests feel welcomed and add convenience to their stay, winning you rave reviews and helping you stay fully booked.

4. Well-Appointed & Comfortable Furnishings & Appliances

Comfortable, functional, and appealing furnishings are vital for Airbnb guest satisfaction. To showcase the value of your property, invest in quality beds, cozy couches, a functional desk, and a good office chair for remote workers.

For longer-term stays, having access to laundry machines or laundry facilities in your apartment building contributes to a positive experience.

To create a more welcoming ambiance, choose tasteful & timeless decor — including soft lighting, artwork, and thoughtful touches like throw blankets, cushions, and coffee table books.

5. Modern Amenities for Remote Work & Entertainment

With today’s increasingly mobile workforce, the demand for remote work capabilities and entertainment options in short-term rentals has skyrocketed.

Features like dedicated work spaces, high-speed internet, and entertainment systems with access to Netflix, Amazon Prime, and sports channels contribute to a positive Airbnb stay.

6. Climate Control: Good Air Conditioning, Heating, Filtration, and Humidifiers

Reliable climate control is a game-changer for Airbnbs, providing your guests with optimal comfort throughout their stay — regardless of the weather outside.

A well-functioning air conditioning and heating system allows guests to personalize the temperature settings to their liking — creating a cozy and inviting environment.

If you live in an area prone to smog, smoke, or allergens, quality HEPA air filters help maintain clean and healthy air in your rental property. In dry climates, consider providing humidifiers as a thoughtful touch to preventing discomfort and dryness for guests.

7. Outdoor Spaces & Amenities

Outdoor spaces are highly appealing for Airbnb/VRBO properties, offering guests a chance to enjoy the fresh air and relax in a private setting.

Having a patio, balcony, or garden area offers guests a tranquil retreat where they can unwind and soak up the surroundings. Consider additional amenities to elevate the outdoor experience, such as a BBQ grill for outdoor cooking and dining, comfortable outdoor furniture for lounging — or even a hot tub for a luxurious touch.

As an extension of your living area, outdoor spaces enhance the overall experience of staying at your property and create memorable moments for your guests.

8. Convenient Parking & Accessibility

Good parking is crucial for Airbnb properties. Limited or inconvenient parking can lead to frustration and negative reviews, while convenient, designated parking offers guests convenience and security that helps you increase bookings.

For guests with mobility limitations, accessibility is paramount. By offering accessible parking spaces and accommodations like wheelchair ramps, your short term rental property will demonstrate inclusivity and cater to a broader range of guests.

9. Recreation Amenities: Gyms, Pools, and Space for Exercise

Recreational amenities such as gyms, pools, and exercise spaces hold great appeal for Airbnb renters — providing your guests with opportunities for physical activity, relaxation, and novelty during their stay.

Having space for yoga, stretching, and exercising can be a significant selling point for Airbnb rentals. Even if your property doesn't have specific amenities, highlighting the availability of such spaces can attract health-conscious guests who prioritize wellness during their travels.

10. Cleaning & Maintenance Considerations

In a world where first impressions make or break experiences, cleanliness and property maintenance are essential for Airbnb guest satisfaction. If your property is neat, tidy, and clean, your renters will feel comfortable and respected as guests in your property.

Establish a reliable routine for cleaning and maintenance to ensure a seamless experience between rentals. If you’re strapped for time, consider partnering with cleaning and maintenance professionals to keep your rental property spotless and in working order.

Prioritizing cleanliness and maintenance will lead to happy guests and positive reviews.

Wrapping Up

In summary, the top 10 must-have features for profitable Airbnb/Vrbo properties in 2023 are:

• A prime location

• Good safety & security

• A fully-equipped kitchen

• Comfortable furnishings

• Fast internet and digital entertainment

• Climate control

• Outdoor spaces

• Convenient parking

• Recreation amenities

• Diligent cleaning and maintenance routines

Are you thinking about purchasing an Alberta rental property with a great location? We can provide you with expert guidance and help you equip your rental property with the most important features.

Reach out to our 5-star agency today.

We’ll help you find an ideal Airbnb / VRBO property in Calgary and show you how to maximize your cash cow’s profitability in the booming short-term rental market.